Sell StorefrontA shop that sells, on every screenCheckout and paymentsOne page to pay; set up in minutesMoving from ShopifyBring your store across
Run AdminOrders, products, customers, reportsBuilt-in appsBox savings, reward bar and moreConnectionsYour warehouse, email, tracking
Agents and trust AgentsHelp that stays inside your limitsSecurityMoney and access stay with peopleAbout SepalWhy we built it
A real store on SepalHow Tooth & Paste moved its shop to SepalRead the story →
About Sepal

Running a store is mostly busywork.

Sepal is a store platform built so agents can take much of that work off your hands, while the decisions about money and access stay with people. That line is the whole idea.

Join the waiting list See the store we run on it
Why Sepal exists

Most of the week isn’t selling.

Ask anyone who runs an online store where the week goes. Very little of it is choosing products or talking to the people who love them. Most of it is answering the same delivery question, fixing a product page, making a code, checking stock, and pulling numbers together for the accountant.

Agents can do a lot of that now. But a store is also money and access: refunds, payouts, who can sign in, which systems are connected. Those are decisions, and they belong to people.

So we built a platform where both are true at once: agents do the busywork, inside limits you set, and anything bigger waits for a person.

A week in a small storeWho does it on Sepal Answer delivery questionsThe same five questions, many times a week✦ Support agentKeep product pages rightDescriptions, collections, sold-out items✦ Merchandising agentMake and tidy discount codesWithin the limits you set✦ Merchandising agentPull the numbers togetherSales, best sellers, the accountant’s summary✦ Reporting agentRefund a damaged orderPrepared with the photo and the threadYou decidePay out, invite staff, connect systemsMoney and accessOnly peopleChoose what to sell nextThe part you started the shop forYou
The line we drew

Agents help. People decide.

Every agent acts for a named person on your team, and only within the limits the store’s owner set. Some things are not a matter of limits at all. They are built so no agent can do them.

Money stays put. Agents never change where money goes.Access stays with people. Agents never add staff or switch on a connection.Refunds wait. They arrive as requests in Approvals, with the evidence attached.Shoppers stay private. Names and emails are hidden from an agent unless you allow them.
What we believe

Five things we won’t trade away.

01

Plain words

For shoppers, merchants and agents alike. If something can’t be done, say why and what to do next. Never an error number.

02

No passwords

Staff and shoppers sign in with a code sent to their email. Nothing to leak, nothing to reuse.

03

Everything recorded

Each change says who made it: a person, an agent and who it acted for, or a connected system.

04

A platform for many merchants

Sepal is built for many stores, not tailored to one. Every choice is judged by whether it works for the next merchant too, even when it was first needed by our own shop.

05

Your money stays yours

Payments go to your own Stripe account and out to your bank. Sepal never holds them, and no agent can change where they go.

How it is built

In the open, on a real store first.

We run Tooth & Paste, a toothpaste shop selling to Canada and the United States, on Sepal. It opened to the public on November 13, 2026, with real payments and its warehouse system connected. Whatever we ask other merchants to trust, we trust with our own shop first.

  1. 1Run the storeReal orders, real shoppers, real payouts.
  2. 2Notice what is slowEvery rough edge is felt here first.
  3. 3Fix it in the platformNever as a one-off for one shop.
  4. 4Every store gets itIncluding yours, on the same plan.
Read the Tooth & Paste story →

Less busywork. Same say.

Sepal is opening to new stores in small groups. Join the waiting list and we’ll help you set up, product by product.

Join the waiting listSee pricing