Sell StorefrontA shop that sells, on every screenCheckout and paymentsOne page to pay; set up in minutesMoving from ShopifyBring your store across
Run AdminOrders, products, customers, reportsBuilt-in appsBox savings, reward bar and moreConnectionsYour warehouse, email, tracking
Agents and trust AgentsHelp that stays inside your limitsSecurityMoney and access stay with peopleAbout SepalWhy we built it
A real store on SepalHow Tooth & Paste moved its shop to SepalRead the story →
Tooth & PasteCustomer story · toothandpaste.com

A toothpaste shop, running on Sepal.

Tooth & Paste sells cult toothpaste from around the world to shoppers in Canada and the United States. On November 13, 2026 it opened to the public on Sepal, with real payments and its own warehouse system connected.

Join the waiting list Visit the store
Live on Sepal since
November 13, 2026
Sells to
Canada and the United States
Payments
Real payments through Stripe
Orders go to
Its own warehouse system

Store pictures on this page are drawn from the Tooth & Paste design, with sample prices and orders. Visit toothandpaste.com for the real store.

The shop

Cult toothpaste from around the world, in one cart.

The kind of tubes people hear about from a friend and then cannot find nearby. Each brand has its own page, and every product can go in a box.

Fygg Brand page
Davids Brand page
Huppy Brand page
Theodent Brand page
NOBS Brand page
Curaprox Brand page

Some of the brands Tooth & Paste carries. Tube drawings are illustrations, not the brands’ packaging.

Why it matters

The first store on Sepal, and its test bench.

Tooth & Paste is run by the same people who build Sepal. Every part of the platform was used on a real shop, with real shoppers and real money, before it is offered to anyone else. When something is slow or confusing, this store feels it first.

  1. ✓ The store is built on SepalTheme, collections, brand pages and the box builder, in the store’s own colours. Before opening
  2. ✓ Payments connectedStripe, through Sepal, taking Canadian and US dollars. Before opening
  3. ✓ Warehouse system connectedPrivately: products, prices and stock in; orders out. Before opening
  4. ✓ Test orders, then real onesPaid, packed, shipped and refunded end to end before opening. Before opening
  5. ★ Open to the publictoothandpaste.com runs on Sepal for every shopper. Nov 13, 2026
Its own look, on Sepal’s theme

Cobalt, mint and a serif ampersand.

Tooth & Paste The logo tile: Instrument Serif italic, mint on ink.

Four colours

Set once in the theme, used everywhere: buttons, the free-delivery bar, badges and emails.

Cobalt#2340F0Mint#6FEBC0Ink#0B1533Background#F2F5FA

Product pages that sell the box

The box builder

The more tubes, the bigger the saving.

Shoppers mix brands and flavours in one box. The saving grows with each step, stacks with a discount code, and free delivery is worked out after both. It is one of Sepal’s built-in apps, switched on and given the store’s colours.

See the built-in apps →

Saving steps and prices in this drawing are samples.

Connected privately

Its warehouse system stays in charge.

Tooth & Paste already ran its own warehouse and order system. It connects to Sepal through a private connection: products, prices and stock come from it, and every paid order goes to it to be packed and shipped.

  • One source of truth. Fields the connection supplies are locked in the admin with its name, so nobody overwrites them by accident.
  • Orders out, tracking back. Shipping is reported back and shoppers get tracking by email by themselves.
  • Private, with an encrypted key. Nothing about the system is public, and no agent can see or change the key.
Behind the counter

The same admin every store gets.

Tour the admin →

Tooth & Paste’s admin, drawn with sample orders.

Results

Numbers, once they say something true.

The store opened on November 13, 2026. We will fill these in when there are enough orders to measure, and not before.

Not measured yet How often shoppers build a box instead of buying one tube.
Not measured yet With the free-delivery bar and add-ons in the cart.
Not measured yet How many shoppers use the wallet buttons at the top of checkout.
Not measured yet Before and after the agents are switched on.

Your store could be next.

Sepal is opening to new stores in small groups. Join the waiting list and we’ll help you set up, product by product, the way Tooth & Paste was.

Join the waiting listSee pricing