Product · The admin

The whole shop, in one place.

Orders, products, customers, merchandising, promotions and reports, in one admin built for the people who run the store and the agents who help them. Every change is recorded. It works the same on your phone.

Sign in with an emailed code · no passwords · opening to new stores soon

An example store’s admin, with sample orders.

Home

Open the admin, see what needs you.

Home shows the day’s sales, what hasn’t shipped and the few things waiting on a person. In a store’s early days it also carries a setup checklist, one clear step at a time, that steps aside once you’re done.

  • The day’s sales next to the same day last week.
  • A short “Needs you” list: agent requests, payments to check, sold-out items still featured.
  • Agent requests waiting in Approvals, one click away.
An example store’s Home in its early days.
Orders

Every order, every step, every fix.

A progress line on every order, and the fixes customers ask for most, each one click from the order itself.

The orders list

Where each order is, in words, with the ones that need you on top.

Refunds, item by item

Tick the items, see the amount, refund. The customer gets the refund email by itself.

Change the address

Before the order ships, fix the address and the warehouse gets the new one.

Cancel an order

Cancel before it ships, refund in the same step, and the customer is told by email.

Or let an agent prepare it

The Support agent can change an address in the same country before shipping. Refunds always wait for a person.

An example store’s admin, with sample orders.

A product in an example store’s admin, connected to an order system. Sample values.
Products

One source of truth, clearly marked.

When your warehouse or order system supplies a field, the field is locked and labelled with its name, so nobody overwrites it by accident. Everything else is yours to edit.

  • Locked with a name. Each connected field says which connection supplies it.
  • “When it runs out”, per product. Decide what the store does when stock reaches zero.
  • US prices worked out for you. From the Canadian price at the morning’s rate, rounded up to .99, or set by hand.
How connections work →
Customers and merchandising

Arrange the shop yourself.

Collections, home sections, store words and pages live under Merchandising. Customers are one screen away, to look up, not to edit.

Collections, in your order

Move products up and down with ↑ and ↓, and the collection page follows. No dragging on a tiny screen.

Customers, read-only

Every order, address and total spent for each customer, in one place.

Home page sections

Pick sections and their order. The store changes when you save.

Store words

Every button and message on the storefront, on one screen.

Pages

About, delivery, returns: written here, linked from the menu.

An example store’s admin, with sample customers and products.

A discount code in an example store’s admin. Sample values.
Promotions

Codes, with limits.

Set how much off, on what, for how long and how many times. When a shopper can’t use a code, checkout tells them why in plain words.

Agents can make codes too, but only inside your limits, for example up to 30% and 100 uses. Anything bigger becomes a request in Approvals.
Reports

Numbers in plain words.

How a reporting agent helps →

Reports from an example store, with sample numbers.

Activity and alerts

Who did what, and what’s next.

Activity records every change by a person, an agent or a connected system. Alerts come with a next step, not just a red dot.

An example store’s Activity and Alerts, with sample entries.

Staff, sign-in and your phone

No passwords, any screen.

Staff with roles

Each person sees what their role allows. Agents act for a named person, never as a new one.

Sign in without a password

With a code sent to your email. Nothing to leak or reuse.

The full admin, on your phone

Not a cut-down app: refund an order, approve a request or fix a product from the queue at the post office.

An example store’s admin, with sample staff and orders.

Questions about the admin

More on agents and security.

Do I have to use agents?

No. Every screen works without them. Connect an agent when you want one, set its limits, and switch it off at any time.

Can my warehouse or order system stay in charge of stock?

Yes. It connects privately; products, prices and stock come in, orders go out and shipping comes back. Fields it supplies are locked with its name.

How do people sign in?

With a code sent to their email. There are no passwords to set, share or leak.

Can I run the store from my phone?

Yes. The full admin works on a phone, laid out for a small screen: orders, refunds, approvals, products and reports.

Run the shop from one admin.

Sepal is opening to new stores in small groups. Join the waiting list and we’ll help you set up, product by product.

Join the waiting listSee pricing