Product · Storefront

A storefront built to fill the cart.

A theme with home sections, collections, product pages and brand pages. A box builder that saves more as the box fills up. A cart that shows how close a shopper is to free delivery. Every word is yours to change, and every page has a phone layout.

In every store, with no theme to buy · opening to new stores soon

Pictures on this page show the Tooth & Paste theme with sample products, prices and orders.

The theme

Every page a shop needs, ready on day one.

You fill it with your products, collections and words from the admin. No code, no theme files.

A home page made of sections

Pick the sections, put them in order with ↑ and ↓, and choose what each one shows. The page changes the moment you save.

Merchandising in the admin →

Collections

Group products any way you like, and link collections to each other.

Product pages

Flavours and sizes as choices, the box saving shown before anyone asks.

Brand pages

Each brand you carry gets its own page, with its story and every product.

Two markets, two prices

Shoppers in Canada see C$, shoppers in the United States see US$. US prices follow the morning’s rate, rounded up to .99, or set by hand.

Box builder

The more they add, the more they save.

Shoppers fill a box with any products you allow. Each step up the ladder is shown before they reach it, so the next saving is always one tube away.

  1. 1–21 or 2 itemsFull price
  2. 33 items in the box5% off
  3. 44 items in the box10% off
  4. 66 items in the box15% off
An example ladder. The box builder comes with the Build-your-own box savings app, included in every store.
Cart

A cart that helps them over the line.

The free-delivery bar counts down

The cart drawer opens on every add and says exactly how much more brings free delivery. Small add-ons sit right below, priced to close the gap.

  • Counted after box savings and codes, so the promise matches the checkout.
  • Shown in the shopper’s own currency, C$ or US$.
  • Add-ons are small items you pick, added in one tap.
The cart drawer, with sample products and prices.
The cart page, with sample products and prices.

A full cart page, with nothing hidden

The box saving has its own line, delivery says Free the moment it is, and the total matches the checkout to the cent. Add-ons are offered once, below the items, never in a pop-up.

How the checkout counts discounts →
Details that sell

Change what your store says without a developer.

Store words, in one place

Every button, note and message is on one screen. Change “Add to cart” to “Add to bag” once, and it changes everywhere.

A search listing per product

Write the title and description people see in search results, product by product, with a preview.

Sold out, said clearly

The card, the product page and the box builder all say so. Each product has its own “when it runs out” choice.

Admin and storefront fragments from an example store, with sample products.

Phone layouts

Designed for the thumb, not shrunk.

Every page has its own phone layout: big tap targets, the cart a thumb away, and the box builder in a grid you can fill one-handed.

Home pageBox builderCart drawer
Craft

Quick and readable, by design.

Light pagesWe keep the theme lean, so pages stay quick on a phone with a weak signal.
Text you can readColours are chosen for contrast, and text is never set too small to read.
Real buttons and labelsEvery control is a real button, link or labelled field, so keyboards and screen readers reach it.
Messages in wordsSold out, out of reach or not allowed: the store says what happened and what to do next.
Included in every store

No apps to hunt for.

  • Box builderBuild-your-own box savings
  • Free-delivery bar and add-onsReward bar
  • Sign-up offerA code for joining
  • Gift tierA gift over an amount
  • Store wordsOne screen
  • Phone layoutsEvery page
See the built-in apps →

Questions about the storefront

More on the checkout and the admin.

Do I need a designer or a developer?

No. Home sections, collections, brand pages, other pages and store words are all set in the admin under Merchandising. There are no theme files to edit.

Can I sell in Canada and the United States?

Yes, each in its own currency. US prices are worked out from your Canadian price at the morning’s exchange rate and rounded up to .99, or you set them by hand per product.

How does the box builder decide the saving?

It follows a ladder: the more items in the box, the bigger the saving. The example on this page is 3 items 5% off, 4 items 10% off and 6 items 15% off.

What happens when a product sells out?

The store shows it as sold out wherever it appears, and each product has its own “when it runs out” choice in the admin.

Can I add pages of my own?

Yes. Pages such as About us or Delivery and returns are written under Merchandising, then linked from the menu or the footer.

Open a store that sells the box.

Sepal is opening to new stores in small groups. Join the waiting list and we’ll help you set up your theme, product by product.

Join the waiting listSee pricing